Butterhead's Bakery is a local bakery specializing in handcrafted pastries, baked goods, and custom desserts made with quality ingredients.

Butterhead’s Bakery came to me looking for a brand identity that felt as homemade and welcoming as the baked goods they create. Inspired by vintage bakeries, storybook illustrations, and classic packaging design, I developed a playful, character-driven identity centered around a custom illustrated Butterhead mascot. The project included logo design, typography, color palette development, and supporting brand assets, resulting in a warm, nostalgic visual system that feels both timeless and full of personality.

concept & exploration

identity development

typography directions

color palettes

logo options

identity toolkit

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